How Buyers Value a Business - and What it Takes to Sell Successfully

What do buyers really look for in a business — and how can you position yours to stand out? This session breaks down the key factors influencing how buyers assess value, from financial performance and growth potential to customer concentration and operational risk. You'll also learn what makes a business more attractive, marketable, and more likely to result in a successful sale. Whether you're planning to exit in the near future or want to improve long-term value, this session will help you understand the buyer’s mindset and prepare your business for a smoother, more profitable transaction.