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BEGIN:VEVENT
DTSTART:20230323T130000Z
DTEND:20230323T143000Z
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SUMMARY:How Adding Value Will Increase Sales!
DESCRIPTION:How Adding Value Will Increase Sales!\n\n\n\nPresented by: Stuart Arnold\, Business Coach at Kentucky SBDC in Lexington\n\nWe can all agree when there's no perception of value\, there's no sale. So how can we better make sure we establish value? By using tools and tips that remind us that it's not about what WE see as valued\, but what the CUSTOMER sees   it's harder than it sounds! We'll explore:\n\n  Keeping the focus on value and not drifting to lesser points.\n\n  "Telling is not selling" and how to ask the RIGHT questions.\n\n  "The root of all failure lies in errant assumption" and avoiding that trap.\n\n  Active listening leads to transactions.
X-ALT-DESC;FMTTYPE=text/html:<p style="margin: 10px 0px\; padding: 0px\; color: rgb(32\, 32\, 32)\; font-family: &quot\;Trebuchet MS&quot\;\, &quot\;Lucida Grande&quot\;\, &quot\;Lucida Sans Unicode&quot\;\, &quot\;Lucida Sans&quot\;\, Tahoma\, sans-serif\; font-size: 16px\; line-height: 24px\; caret-color: rgb(32\, 32\, 32)\; text-size-adjust: auto\;"><strong>How Adding Value Will Increase Sales!<br />\n<br />\nPresented by: Stuart Arnold\, Business Coach at Kentucky SBDC in Lexington</strong></p>\n\n<p style="margin: 10px 0px\; padding: 0px\; color: rgb(32\, 32\, 32)\; font-family: &quot\;Trebuchet MS&quot\;\, &quot\;Lucida Grande&quot\;\, &quot\;Lucida Sans Unicode&quot\;\, &quot\;Lucida Sans&quot\;\, Tahoma\, sans-serif\; font-size: 16px\; line-height: 24px\; caret-color: rgb(32\, 32\, 32)\; text-size-adjust: auto\;">We can all agree when there&rsquo\;s no perception of value\, there&rsquo\;s no sale. So how can we better make sure we establish value? By using tools and tips that remind us that it&rsquo\;s not about what WE see as valued\, but what the CUSTOMER sees &ndash\; it&rsquo\;s harder than it sounds! We&rsquo\;ll explore:</p>\n\n<p style="margin: 10px 0px\; padding: 0px\; color: rgb(32\, 32\, 32)\; font-family: &quot\;Trebuchet MS&quot\;\, &quot\;Lucida Grande&quot\;\, &quot\;Lucida Sans Unicode&quot\;\, &quot\;Lucida Sans&quot\;\, Tahoma\, sans-serif\; font-size: 16px\; line-height: 24px\; caret-color: rgb(32\, 32\, 32)\; text-size-adjust: auto\;">&bull\; Keeping the focus on value and not drifting to lesser points.<br />\n&bull\; &ldquo\;Telling is not selling&rdquo\; and how to ask the RIGHT questions.<br />\n&bull\; &ldquo\;The root of all failure lies in errant assumption&rdquo\; and avoiding that trap.<br />\n&bull\; Active listening leads to transactions.<br />\n<br />\n&nbsp\;</p>\n
LOCATION:Advanced registration is required! The Zoom link will be provided prior to event.
UID:e.1251.39856
SEQUENCE:3
DTSTAMP:20260512T141403Z
URL:https://www.mercerchamber.com/events/details/how-adding-value-will-increase-sales-39856
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